EABL Case Study
- We have retained the EABL account for ten years – with three re-pitches
- Launched a much hailed Responsible Drinking Campaign for East Africa Breweries Ltd – first of its kind in the region in 2004. The campaign continues to this date.
- Executed Financial PR Campaigns for the cross listing of EABL shares on the Ugandan and Dar Es Salaam stock exchanges in 2001 and 2005. EABL’s share price has increased by nearly 1000% from 2002 – 2007.
- We have managed a range of crisis issues for EABL, including a major promotional crisis for a multi brands campaign. Our quick response and constant communication ensured the company’s excellent reputation was maintained. EABL went on to win the PricewaterhouseCoopers Most Respected Company of the Year title in 2003 and 2004. Our agency won a PRSK award for our communication strategy and implementation for the EABL crisis.
