MAMA Case Study

Raised awareness on the 2009 MTV Africa Music Awards held in Nairobi and received a widespread East Africa coverage, featured in music, entertainment, life style, fashion and business pages. The campaign generated 415 Positive media hits valued at US $1,118, 668.

We generated three front page colour photos for almost three days in a row with the Daily Nation and Sunday Nation.

As this was a campaign targeted at youth, the campaign also excelled in the digital world, with lots of buzz in the social media space, including constant updates in FaceBook, Twitter and increase traffic for the MAMAs website