Nokia Case Study
PR Objectives for Nokia
- To position Nokia as East Africa’s most loved and admired brand
- To position Nokia’s brand value and the benefits of buying a genuine Nokia device
- Build Nokia’s position as the regional thought leader in mobile telephone
- Continue to build the Nokia brand through the media
- Support marketing by ensuring publicity around marketing activities
- Build and protect Nokia’s reputation among all stakeholders
PR Achievements
- Widespread East African coverage in key tier one media
- Over the two years we worked for Nokia we achieved over 400 media positive media hits valued at over US $480,000 in terms of advertising space
- Nokia also achieved the most media coverage for handset manufacturers in Kenya in both 2007 and 2008
- Nokia awarded the Number One Brand in the East Africa Super Brands in March 2009
